Sales and revenues increased for Daimler Trucks worldwide in 2012 during a time when the industry as a whole had strong sales during the first half of the year and slow or even declining sales in the other half.
Kobus van Zyl, vice president of commercial vehicles at Mercedes-Benz South Africa (MBSA) says: “We are pleased with Daimler Trucks’ global performance and very proud of the contribution from the South African team to the global results. While the growth in the local market came in slightly lower than anticipated, we have managed to not only maintain our leadership position in many segments but also improve our overall position. In 2012, more than one out of every four commercial vehicles sold in South Africa came from our stable.” In Europe, the sovereign debt crisis and the associated economic downturn led to a marked decline in purchases. Economic constraints also limited demand in the NAFTA region to the procurement of essential replacement vehicles. Although reconstruction activities caused an upswing in Japan following the earthquake, this development slowed considerably in the course of the year. In Brazil, meanwhile, weak economic growth and the introduction of a tougher emissions standard led to a significant drop in unit sales since the beginning of 2012. In spite of these difficulties, Daimler Trucks succeeded in further increasing revenues and unit sales, with growth occurring in particular in Asia and the NAFTA region. Revenues rose by 9% worldwide, to €31.4 billion (R373.41 billion)[2011: €28.8 billion]. The division sold 462 000 vehicles, or 9% more than in 2011.In the development and expansion of its product range, Daimler Trucks proceeds as globally as possible and as locally as necessary.
Van Zyl adds: “One example of this is our introduction of hypoid rear axles in selected Actros truck tractors. This is resulting in better than expected reductions in fuel consumption results.” Van Zyl is confident that the commercial vehicles market in South Africa this year will experience growth in all segments, albeit very slow. “We are optimistic that the market will see a 5% to 6% increase in market volumes,” he concludes.
