Imperial Logistics has been awarded a three-year contract for logistics and transport services by British American Tobacco (BAT).

Imperial’s chief business development officer Cobus Rossouw, said that Imperial will act as a single point of contact to execute, manage the warehousing and the distribution of 26 billion cigarettes annually for BAT.

He says that BAT’s decision to consolidate primary and secondary logistics services into one supplier translates into significant benefits that the organisation will derive from a seamless, end-to-end network. Imperial’s competitive pricing also contributed to this contract win, he reveals.

This important contract renewal represents the evolution of Imperial’s relationship with BAT, he adds. “We are proud to have serviced BAT since 2011, and have built a solid partnership over the years. This partnership has developed as a result of our commitment to continuous improvement and containing costs, and our ability to efficiently manage BAT’s seasonal demands.”

“During the 2012 public sector strike action, we demonstrated our ability to remain calm under pressure and our unwavering commitment to meeting our clients’ needs, as we ensured that BAT’s deliveries were completed, despite the testing circumstances. We consistently exceed BAT’s KPIs (key performance indicators) and we have been instrumental in the organisation’s drive to contain costs and maximise returns on investment,”he expands.