POLYCO, the non-profit Polyolefin Recycling Company, has just released a series of five informative and fun YouTube-style videos to explain the importance of plastics recycling, how to recycle, what not to recycle, and the various different products that can be made using recycled plastics.
Each video is only about three minutes long and features the dynamic and funny sister duo, Nolo and Gee, taking viewers through the simple facts. Motivation to learn “Unfortunately, many people don’t recycle and there is still a lack of understanding about recycling that exists in the marketplace. We have also found that many consumers are willing to separate their waste, but are unsure of what to do with recyclables if there is no kerb-side collection system in place in their suburbs. Our videos aim to show that recycling is fun and easy to do, and is needed for the sustainable future”, explains Mandy Naudé POLYCO CEO. In addition to funny banter and dialogue, the videos also use animations and graphics to make learning and viewing experiences more entertaining.
“It was important for us to appeal to a wide audience and to be able to show these videos in a variety of different contexts,” Naudé explains. “The two sisters who appear in the adverts are polar opposites of each other, and presenting them in this way helps educate a wide ranging audience – from school children and young adults, to housewives and even waste collectors who need to learn how more about the different kinds of plastics,” she explains.
Official launch The video series will officially be launched on Youtube in September as part of the plastics industry’s Clean-Up and Recycle SA month, as well as with advertisements in selected in-flight magazines and consumer publications driving clicks to the online videos. “We believe that we can change recycling behaviours in South Africa and have a positive impact on the future of the recycling industry by educating the leaders of tomorrow. For this reason, we made the message fun and easy to grasp, ensuring that it has longevity for the years to come,” concludes Naudé. Search for the videos by looking for POLYCO South Africa on https://www.YouTube.com
