Brands and their relevant packaging need to reflect consumer’s need to be more environmentally responsible.

Now more than ever, there is no trade-off between business and sustainability. Consumers expect more of brands and businesses now – and they reward those that deliver a wider social benefit in addition to the traditional product performance at an affordable price.

In line with this, Unilever embarked on the Unilever Sustainable Living Plan (USLP) five years ago. The company’s purpose is simple but clear – to make sustainable living commonplace.

Now, at the halfway mark Unilever recently announced its progress with the USLP and confirmed that the business is on track to meet its targets.

In 2015, Sustainable Living brands – which have integrated sustainability into both their purpose and products:

• Grew even faster than they did in 2014
• Delivered nearly half Unilever’s growth
• Grew significantly faster – in fact 30% faster- than the rest of the business
• Included Unilever’s five biggest brands – Knorr, Dove, Dirt is Good, Lipton and Hellmann’s

 

Sustainable living

These findings were shared with sustainability specialists from NGOs, academia and business, who gathered in London to determine how collective action can help achieve the Sustainable Development Goals.

Paul Polman, Unilever CEO, said: “Business can play a leadership role in disrupting markets in support of sustainable living – and they will be rewarded by consumers who are also seeking responsibility and meaning as well as high quality products at the right price.  There is no trade-off between business and sustainability, it is creating real value for Unilever.”

Participants also discussed shifting trends in consumer attitudes around sustainability, including new Unilever research¹ challenging the commonly held perception that sustainability doesn’t sell. The research shows that:

• Sustainability is no longer a niche issue.
• 54% of consumers want to buy more sustainably. Many already are.  And it tells us that more want to.
• Consumers want it all – high performing products, the right price and with a purpose that they can connect with.

 

On track with targets

Unilever confirmed that, five years in, it is on track to meet the vast majority of the targets within its Sustainable Living Plan, the company’s blueprint for achieving its vision to grow the business, whilst decoupling environmental footprint from growth and increasing its positive social impact.

Sustainability is helping to deliver more growth and lower costs, as well as less risk and more trust.

This comes against a global backdrop of growing volatility and uncertainty, which is a constant challenge to Unilever’s progress against its targets. An additional complexity is in the consumer use phase of the value chain, where wider systems change is required to further reduce the environmental impact associated with the use of products.

The company will accelerate efforts to design products that are less carbon and water intensive, and continue to work with partners to address challenges in the consumer use phase and to help consumers understand how they can live more sustainably.