A presentation by Elmien Sambandan PMP®, Manager Africa Team for Supply Chain Transformation and Operations Advisory, EY, South Africa.

Delivered during the 38th annual SAPICS event for supply chain professionals in Sun City, South Africa.

It takes a musical genius to orchestrate a rock band and classical orchestra at the same time. The contrast is similar when balancing cost efficiencies and investing in growth in an organisation. Nigeria is one of the most attractive consumer markets in Africa, with promising double-digit growth whilst ensuring supply chain efficiencies.

This presentation provides practical examples to address these key challenges, such as price sensitive consumers and distributors, fragmental logistics network, limited network visibility and complex product portfolios.