How it works
According to Brooke Kühne, PACKA-CHING Project Co-ordinator, the recycling trailer visits designated areas on specific days of the week to collect recyclable plastic, paper, metal cans and glass that has been collected and separated by community members. In exchange for these materials, they are rewarded with an amount of money determined by the current market price of each material type.The money is loaded onto their Kilorands CardTM (a special debit card) and can be spent at any shop that accepts MasterCard.
By incentivising and encouraging community members to recycle and reduce waste pollution, we aim to positively change behaviour and shift the way in which people perceive recyclable packaging, in order to show them that waste has value. “Furthermore, we run a community fund in each area where the PACKA-CHING project operates. For every kilogram of recyclable material that is brought in, a fixed amount per kilogram of material type will be allocated to the fund. The accumulated value will be donated to a worthy project within each community, identified by the residents themselves,” adds Kühne. Mandy Naudé, Chief Executive Officer at Polyco says “We are thrilled that over 8.5 tonnes of waste – that would otherwise have littered Langa or ended up in landfills – was collected in under a week and we can’t wait to see what will be achieved by the end of the year-long pilot project. “We are perhaps even more excited about the feedback from the community and seeing first-hand how the project is changing their perceptions of recycling and positively impacting their lives.” Plans are in place to roll the PACKA-CHING project out in Kya Sands and the surrounding communities in Johannesburg early next year.