Coca-Cola has pledged more than half a billion rand over three years to stimulate recycling industries across Southern and Eastern Africa.
The investment, which was announced at the Global Citizen Mandela 100 Festival, is expected to create more than 19 000 income opportunities, many of them for women. The company also announced the launch of a new 500ml Bonaqua PET bottle that will be made from 100% recycled PET which will be available from March 2019. Speaking at the event Maserame Mouyeme, Director: Public Affairs, Communications and Sustainability at Coca-Cola Southern & East Africa acknowledged the harm that packaging, in particular plastic, can do to our environment.World without waste
“At Coca-Cola we believe in doing business in the right way because people matter and our planet matters too. So as part of our World Without Waste strategy by 2030 for every bottle or can that we sell globally, we will take one back so that it has more than one life,” she explained. As part of the Company’s global vision, World Without Waste, it plans to make all primary packaging 100% recyclable and create packaging that is made from at least 50% recycled material by 2030. “We’re rethinking our packaging as we set out to meet the ambitious collection targets we have set through our #WorldWithoutWaste strategy,” said Mouyeme.
