The intention behind Extended Producer Responsibility is to ensure that producers take responsibility for the life cycle of the products they put into the market.

It essentially changes how producers, brand owners, retailers and importers design, make, sell and keep their products in the recycling loop. As the Producer Responsibility Organisation (PRO) for the paper and paper packaging sector, Fibre Circle has been at the forefront of implementing the Extended Producer Responsibility (EPR) regulations.

We are here today with the newly appointed CEO of Fibre Circle, Edith Leeuta, to unpack how Fibre Circle as the Producer Responsibility Organisation (PRO) for the paper and paper packaging sector, is implementing these regulations.