All environmentally conscious people are pleased when they see an increasing shift in consumers to make a much greener choice when buying. Due to this wave, pressure is being placed on corporates to follow suit and become more environmentally friendly. They are also expected to align themselves with like-minded eco-friendly suppliers. Like the growth rings of a tree representing age and wisdom, more and more corporates are looking outward at their markets, while looking inward at the roots of their organisations to re-evaluate their foundations and values.

Big names like Pick n Pay, Woolworths, Nokia, Hewlett Packard, LG, SAB and Avis have done just that, and by throwing the pebble of Corporate Social Investment into the global pond, the ripple is felt with all consumers who support these brands. It is a corporate’s responsibility, through their core values, to communicate, educate and provide the community with the knowledge and the tools to make the environment sustainable and clean.

By involving and engaging with their consumers on a daily basis on a very precious topic – the planet we hold so dear – the 3 R’s, reduce, re-use and recycle will ultimately lead to increased revenue to all concerned.

One unique way of getting those fundamental messages out there is the use of an environmentally friendly product that has recently been launched in South Africa. Trash-Collector is an eco-friendly and attractive disposable trash bag that is a simple and convenient solution to keeping the inside of a vehicle clean, and in turn helps to keep the environment litter-free. Created with fun in mind, it attaches with ease to a vehicle head rest and is used as a receptacle for all in-travel waste. Perfect for the upcoming holiday season and all its excessive travel – from the family to the logistics company.

Not only is Trash-Collector made entirely from paper sourced from trees grown specifically for paper manufacturing and certified by the Forest Stewardship Council, it also creates job opportunities and sustainability.The beauty of Trash-Collector™ is that it can also be personalised in keeping with messaging, concept or campaign.With an estimated 13 million registered vehicles on our roads, not only will it get the message out, it reduces carbon footprint. Trash-Collector is able to hold nearly 1kg of trash and 1.3 million tonnes of waste can be recycled using just one receptacle.

Source: trash-collector.co.za