A new high for the Sales of Hino trucks in South Africa was reached in August with 411 trucks being sold. Adding in the sale of 44 Toyota Dyna medium trucks it brought the Hino SA total for the month to 455. This is the highest figure since October 2008 when the combined Hino/Dyna figure was 492 units.

The highest volume in August came in the medium commercial vehicle segment with 280 units delivered – 236 Hino 300-Series and 44 Toyota Dyna vehicles. This strong performance took Hino SA’s share of this segment to 27,8% which is the highest penetration since October 2010. The Hino 300-Series/Dyna combination has sold 1 517 units in the first eight months of 2014, which puts it well ahead of chasing competitors.

Dyna was introduced to SA in 1965 and most models in this range migrated to become the Hino 300-Series in 2009. Total sales in South Africa of the Dyna and Hino 300-Series ranges since 1965 are now approaching the 100 000 mark.

Hino SA also sold 128 of its 500-Series heavy trucks and 47 of the 700-Series extra-heavy models in August which were the highest volumes since March 2013.

Last year was the best ever for the Hino brand in South Africa with 3 461 units sold. The plan for 2014 is to exceed this record.

Ernie Trautmann, vice president of Hino SA, says, “We are very proud of our record sales achievement in August and have a strong order book for the remainder of the year.”

“Our new factory near Durban, which opened at the beginning of the year, is now running smoothly and is working overtime to catch up on production lost during the commissioning phase. Stock availability and excellent support from our dealers were the two major factors in our record monthly sales.”