Barloworld Transport is showcasing South Africa’s roads by collaborating with some of South Africa’s top Instagram gurus.

The account, @barloworldtransport, publishes images of South Africa and beyond its borders, as seen through the eyes of their long haul drivers.

Rosa McLaren, marketing manager of Barloworld Transport, says the idea is “to tell a story, through visuals as well as words” from the perspective of the people who spend much of their lives traveling the roads of South Africa.

“They have a unique view of our country. We want this to be inspirational and conversational, to let the viewers feel and understand the beauty of the country that our drivers get to see every day. We hope to touch our followers in some way and inspire them to travel, explore and experience our country.”

“We see trucks on the road every day, but most of us forget about the drivers who keep the wheels turning; the people who spend their days feasting on the beauty of South Africa’s roads and endless horizons,” says Wayne Manning, CEO of Hello Square.

The campaign also aims to put faces to what can sometimes be forgotten by other road users: the human beings behind the wheels of the massive trucks and tankers on the road.

Transport World Africa is also on Instagram, follow us on @transportworldafrica