Nissan South Africa, in an effort to increase awareness and provide a service to the community, has teamed up with social networking adventure website www.allterrain.co.za. A unique portal for lifestyle adventure enthusiasts, Nissan’s affiliation with the brand as official vehicle partner comes in an effort to emphasise Nissan’s commitment to the community and the environment.
Along with other premium brands which include Yokohama, Garmin and the Travel Doctor, Nissan SA finds itself in a position not only to promote the company’s various lifestyle and adventure-related products, but also provide educational content and environmental awareness for adventure enthusiasts via various guide books and virtual training facilities – including a 4×4 off-road driving guide, a recovery guide, a terrain crossing guide which includes tips on how to protect the environment and a specialised tyre guide. These manuals are specifically only available in downloadable PDF format, further highlighting Nissan’s commitment to environmental care.