In its drive to change the fuel market landscape in sub-Saharan Africa Engen is introducing convenience shopping in its fast-growing service station network in the region.

Starting with Namibia and Botswana, Project Reinvigorate has since modernised a number of existing service stations in various Sub Saharan African countries.

Mike Cook, Retail Manager for Engen International Business, says “The spread of the new Quickshops across our operations, in 15 territories, started with a bang in the Namibian market, which sports 30 new-look Quickshop sites today, as does Botswana.”

“Zambia has three revamped sites, Malawi one and in Mozambique the company has built three new-look sites to add to our existing network.”

“In the Democratic Republic of the Congo, where the company acquired Shell’s operations in 2008, we have 15 new sites. Then in Zimbabwe, our network swelled by 47 from a 2010 acquisition of Chevron’s business in that country.”

Drikus Kotze, General Manager, Engen International Business Division, says, “In keeping with the group’s EPIC 2016 vision to be the oil company of choice in Sub Saharan Africa, we have earmarked non-fuel revenue as an important source of growth.”

“With constantly diminishing fuel margins, especially in deregulated markets, convenience is an important growth boost. It will bring our organic growth on a par with rapid expansion by acquisitions over the past few years.”