Promoting road safety in Africa is the aim of a two-month journey through Angola, the Democratic Republic of the Congo, Zambia, Tanzania, Kenya, Ethiopia, and Djibouti. The trip will be undertaken in two Iveco Daily 4x4s.

Daily4Africa is a project that was launched last year when the team drove two Iveco Daily 4x4s more than 11,000 kilometres across southern Africa in support of the Action for Road Safety campaign, initiated by the Fédération Internationale de l’Automobile (FIA) to promote road safety.
Launched with the purpose of spreading and reinforcing the message of safety and proper conduct on the road, it is an issue which has been at the forefront of many international activities by Iveco, supported by fellow CNH Industrial company New Holland Agriculture.

As well as being a major safety campaign which aims to save lives, the tour will further raise the profile of Iveco’s light vehicle range in the African countries being visited. The journey itself will also provide the opportunity to test the strength and reliability of the Daily 4×4 by submitting it to an endurance test on African roads, taking in areas that are often inaccessible and full of hidden dangers.

The 2014 tour will start in Luanda (Angola) and end in Djibouti (Republic of Djibouti), travelling through seven countries and making stops at Iveco’s main dealers in the territory. At each stop, the vehicles will be shown to key media outlets, customers, and the public, with the opportunity for test drives. The Iveco Daily 4x4s will be fully prepared and equipped for the magnitude of the task ahead.

The teams driving the two Iveco Daily 4x4s will distribute fliers promoting the safe rules of the road. Finally, the entire journey will be documented with videos and photos published in real time on the main social networks where Iveco maintains a presence, as well as on the dedicated website www.daily4africa.com.