Tetra Pak is supporting In Good Company 2015, the Forest Stewardship Council (FSC) International’s global platform to engage organisations working with corporate social responsibility, sustainability and forest stewardship.

In Good Company was established in 2011 to celebrate the International year of Forests and has subsequently grown a broad range of sustainability-related topics close to Tetra Pak’s own brand promise: “Protects What’s Good”.

Doing good is good business

“I believe that sustainability is the new marketing,” says Rodney Reynders, cluster leader for the environment – Greater Middle East and Africa – Tetra Pak. “It’s about a brand or a company being responsible for everything that they do.”

The event typically includes a plenary session with panel and presentations, and workshops on topics of relevance to participants. Previous events have included field trips to FSC-certified forests.

Reynders will be a keynote speaker at this year’s event, to be hosted in Durban, South Africa,  3 to 5 September, and will highlight case studies and trends on how to engage consumers and stimulate demand. He has been a key protagonist for sustainability at Tetra Pak for the past five years, has extensive experience in marketing and sales, particularly in recycling, and has helped numerous small to medium enterprises develop sales and marketing strategies.

Protecting what’s good

“Our brand promise of Protects What’s Good encapsulates three components,” says Reynders. “Food, people, and the future. We do that through food safety, protecting people and society, and protecting customer businesses and the environment.”