Isuzu Truck South Africa (ITSA) has begun a book collection charity drive called #ITSAEMPTYTRUCK, which kicked off in Port Elizabeth a fortnight ago.

Collecting and transporting donated books, the truck has been stationed in Nelson Mandela Bay since Thursday, where it will remain until Monday, 11 April.

Based on the international award-winning concept, ‘The Empty Shop’, the company is inviting the public to donate books, filling the truck with books. “Each book brings us a step closer to driving a better South Africa,” says Craig Uren, chief operating officer at ITSA.

“This was a natural leap for us as we’ve always been interested in empowering youth and giving back. As our workforce hails from the Eastern Cape, Port Elizabeth is the most natural place to commence our efforts and give back to less fortunate communities,” concludes Uren.

The selected beneficiary this year is IRONMAN 4 the Kidz Charity Trust, a non-profit organisation that aims to raise awareness for the plight of less fortunate children.

“We are grateful for the #ITSAEMPTYTRUCK project,” says IRONMAN 4 the Kidz’ Garth Wright. “Literacy is very close to our hearts as an organisation. The fact that Isuzu Trucks is willing to support our dream and fight beside us, is a real honour.”

For more information on where to find the #ITSAEMPTYTRUCK branded boxes, visit the initiative’s Facebook page