Matrix has announced its continued sponsorship of the bizhub Highveld Lions, marking the second consecutive year of the MiX Telematics brand’s associate sponsorship. In sharing his excitement, Grant Fraser, product and marketing director, MiX Telematics, elaborates, “Given the success of last year’s sponsorship, the team’s success during the past season and the very strong brand association this holds for MiX Telematics, there was no doubt that this was a valuable sponsorship to pursue again this year.”

In sharing his excitement, Grant Fraser, product and marketing director, MiX Telematics, elaborates, “Given the success of last year’s sponsorship, the team’s success during the past season and the very strong brand association this holds for MiX Telematics, there was no doubt that this was a valuable sponsorship to pursue again this year.”

As a result of the Matrix sponsorship, the team will feature the company’s logo on the collars of their shirts.

The importance of private sector sponsorship cannot be overstated in South African sports, according to Greg Fredericks, CEO, Gauteng Cricket Board. “There is no doubt that sporting organisations in South Africa are sternly reliant on the support of corporate South Africa to ensure we are able to deliver world-class teams and, to this end, we believe that Matrix has played a pivotal role in the promotion of the team and in driving crowds to the stadium to stand behind the team. We are very excited to have them on board again this year.”

Last year, Matrix offered spectators special deals and discounts on Matrix devices and gave away lucky draws during home matches. Spectator-focused experiential initiatives included free Wi-Fi hotspots deployed within the Bidvest Wanderers Stadium. The Matrix 6 was also implemented and ensured that one lucky supporter could win R25 000 by catching a Matrix-branded ball, hit by a bizhub Highveld Lions player.

The company intends to maintain its spectator-centric approach. “This year will be no different, as we plan to implement many more exciting initiatives that create a unique experience for Lions’ supporters attending the matches. We are examining activities – aligned to our sponsorship – that are underpinned by experiential activities for the supporters,” says Fraser.

“We are very proud to be associated with the bizhub Highveld Lions and look forward to a great season ahead – one that we believe is going to be very successful for the team,” Fraser concludes.

The domestic cricket season kicks off on 5 October, with the bizhub Highveld Lions playing their first game against the Cape Cobras in the annual Sunfoil Test Series at the Bidvest Wanderers Stadium.