Ford determined to bounce back after Kuga recall
“We are encouraged by and grateful for the continued customer confidence in the Ford brand and our current range of products, despite the challenges relating to the safety recall announced in January for the 1.6-litre Kuga,” Gerhard Herselman, Ford’s general sales manager said.“Ford is actively addressing the issue of the Kuga 1.6 safety recall, and we are absolutely committed to doing right by our customers in South Africa,” he added. “We will do what it takes to address customer concerns and maintain confidence in our products and the company.”
He said the company was focus on resolving these issues and delivering vehicles that are designed and manufactured with the highest standards of safety, technology, reliability and value for money.Recent downward trend in industry
The motor vehicle industry experienced a downward trend throughout 2016, however January 2017 sales results, released by the National Association of Automobile Manufacturers of South Africa (NAAMSA), revealed an upswing in demand to reach a total of 50,333 units – 3.7% higher than January 2016. According to NAAMSA, sales figures were as follows:- Dealer sales: 35 379 units or 70.3%
- vehicle rental industry: 23.8%
- industry corporate fleets: 3.1%
- Government: 2.8%
