
The new Tata Ultra was unveiled at the Futuroad Expo in Johannesburg.
Tata Motors recently unveiled its new generation range of commercial vehicles at this year’s Futuroad Expo in Johannesburg, South Africa.
Commenting on the occasion Rudrarup Maitra, Vice President of Commercial Vehicles, International Business at Tata Motors said the new range is a result of extensive feedback from customers in the South African market and the group was proud to introduce this pioneering range of trucks to the country.
The Ultra range features three models and is perfect for large fleet, captive users, fleet rental companies and logistics companies because it includes class-leading features.
According to the manufacturer the new range was designed and tested for South African conditions and its wide cabin and truck make it one of the most versatile platforms for wider and longer bodies.
True versatility
The range includes three wheelbase options and payloads ranging from three to eight tons, allowing the Ultra to deliver across applications.
“The Tata Ultra is a true business utility vehicle in every sense and is an important milestone in Tata’s continued focus on South African market,” Len Brand, Executive Director and Head of Distribution Vertical of Tata International Ltd explained.”
“After the success of Tata Prima vehicles, the Tata Ultra is another future-ready range, designed for comfort and performance. Tata Ultra will help us address a larger commercial vehicle customer base, varied application segments and enable customers to upgrade to a new-age business utility truck in the freight carrier short and medium haul distribution segment,” he added.
The Ultra range will be assembled locally at the Tata Motors South Africa (TMSA) plant situated at Rosslyn, Pretoria.