Facebook competition educates SA on recycling | Infrastructure news

We’ve all watched a video on Facebook and shared it with friends but none of us have won a share of R50 000 doing so.

This is exactly what happened to nine lucky people who participated in the “A thousand Thank You’s” campaign by Polyco, the Polyolefin Recycling Company.

The campaign involved viewing a fun and easy to understand animation video that explained the process of plastic recycling, answering one easy question and referring three friends.

According to Mandy Naudé, the Chief Executive Officer of Polyco, this was a hugely successful campaign.

“We received close to 1 400 entries for the competition that launched in the middle of October. We specifically wanted to target general consumers with a message that was both educational and entertaining, but caused them to realise how the simple task of recycling a milk bottle creates job opportunities, stimulates a vibrant and growing recycling industry and benefits the environment”, notes Naudé.

Selecting the winners

Polyco concluded its activities for the year with its final Board Meeting held at the company’s premises in Cape Town, after which board members were given the opportunity to draw the names of the nine winners.

“In order to ensure the process was completely legitimate and fair, we followed the Lotto method of drawing numbered balls from three different containers. The winning numbers selected were checked against a list of competition entrants who had provided the correct answer and complied with the competition rules” she explains.

There were 8 winners of R5 000 each and one lucky person won the grand prize of R10 000.

The power of social media

“The power of social media is undeniable when it comes to reaching a large amount of people in a short period. We would like to thank everybody who took the time to watch the animation video, enter the competition, like the Polyco Facebook page and left their positive messages and feedback for us.

“We plan to run a similar competition in 2015 as part of our ongoing efforts to get the South African public recycling their plastics. By buying products that contain recycled plastics you are helping to prevent valuable resources from being sent to landfill”, concludes Naudé.

 

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