One of the continent’s leading industry trade fairs is set to take place at the Johannesburg Expo Centre in roughly a week’s time and according to the organisers it continues attract international participation highlighted by four new joint pavilions and exhibiting companies from all over the world.

According to the organisers, BC Expo South Africa, Messe München and the North American Association of Equipment Manufacturers (AEM), expect approximately 450 exhibitors. Eight countries or regions are exhibiting with joint pavilions and are consequently taking advantage of central organisation.

A European pavilion including eleven exhibitors from Germany, Finland, Great Britain, Italy, Russia and Spain, will be present at bauma CONEXPO AFRICA for the first time. There are also new joint stands from India, Poland and Singapore. Since last exhibiting in 2013, Austria has returned with a joint pavilion. China, Germany and North America will also be represented through pavilions.

Stefan Rummel stated, Managing Director of Messe München, says he is pleased with the number and quality of new exhibitors. “In view of the general economic conditions, interest in the event is satisfying,” he notes.

Exchanging ideas

One main focus of the trade fair is the exchange of ideas between experts through networking and special areas.

“Live interactive demonstrations in the demonstration area and presentations by various exhibitors in the Speakers Corner provide visitors the ideal platform to view the latest innovations, expand their networks and initiate business deals.”

Deputy Minister of the Department of Trade and Industry, Bulelani Magwanishe, and German Ambassador to South Africa, Martin Schäfer, will also visit the show and officially open the trade fair on March 13. The show will run from March 13 to 16, 2018 at the Johannesburg Expo Centre.