Beyerskloof wines are now being distribuited into Mozambique by Imperial Logistics group company CIC Holdings.
Milton Vellios, managing director of Marulo Comercio – the CIC Holdings operating company that has partnered with Beyerskoof, says, “Local expertise is crucial for the success of this venture. To expand operations in Mozambique, it is important to understand the legislation, ordinances, political environment, networks and infrastructure. We netted this contract based on its ability to meet all of these requirements.”“Road Infrastructure is poor and it is often difficult to move freight in this country. A further challenge is the illegal importation of wine and spirits into Mozambique. Some unscrupulous operators don’t pay import duties, so we must compete with them as they offer the same product at a lower price. Unfortunately the borders continue to be porous and these products get through without having paid the steep duties that are being applied.”
With four warehouse and distribution facilities in Mozambique and a sales team that operates from Maputo and Matola up to Inhambane, Marulo Comercio serves a diverse range of clients in the wholesale, retail and hospitality sectors. The company is in the process of expanding to Beira and is setting up a warehouse and distribution facility from where a whole new sales team will be looking after all the Northern provinces of Mozambique.