DHL, the express and logistics provider, is supporting Cirque du Soleil, a leading live entertainment company, as Official Logistics Partner.

It will also provide global logistics support for the corporate headquarters of Cirque du Soleil in Montreal, Canada. The partnership will see the two companies engage in joint branding and marketing activities for their worldwide customer bases, partners and employees.

The main logistics requirements of Cirque du Soleil consists of the set-up and “tear down” of shows and transfers between tour venues, including the use of air, sea and land transport and customs clearance services.  A single Big Top show can involve the movement of up to 80 freight containers. The Canadian based entertainment company also has a range of standard supply chain requirements within its day-to-day business operations, including small package shipping, warehouse management and merchandise distribution.

A total audience of 15 million people is expected to attend any of the 19 Cirque du Soleil shows around the world in 2014.