The Johannesburg International Motor Show plays an integral role in the automotive business sector in Southern Africa. The 2015 edition takes place between 14 and 25 October 2015 and the theme for the business-to-business component of the show is “Placing Africa in the Driving Seat”.

Focusing on opportunities within Southern Africa will be a strong theme for the commercial vehicle sector with growing demand for trucks, buses and trailers coming from the growing economies in Sub-Saharan Africa.

The co-located Johannesburg Truck and Bus Show provides the ideal vehicle to drive this engagement and the organisers are putting in place inbound trade delegations and partnerships with a Southern African road show planned to bring greater awareness of the event and opportunities.

In view of October being National Transport Month the Johannesburg Truck and Bus Show will also see a focus on transport with a dedicated commercial sector conference together with workshops and meetings addressing the requirements and infrastructure required for greater movement of both passengers and goods as Sub-Saharan African volumes are expected to continue to grow in future years.

The 2015 edition takes a further step forward in the global marketplace with the joint venture entered into with global exhibition giant Messe Frankfurt acquiring a majority stake in the management company South African Shows.

States Pula Dippenaar, CEO of SASMF and Show Director for the 2015 event, “This partnership ensures that the 2015 Johannesburg International Motor Show will be a true global showcase drawing on the Messe Frankfurt group’s international strengths and network whilst retaining a strong African identity in keeping with its heritage.”