By taking a strategic approach, construction companies can turn compliance with the Construction Charter from a bugbear into a success lever.

By Allon Raiz, CEO, Raizcorp

Everybody knows that the construction industry has been reeling for a number of years, a casualty of an economy that seems to be going backwards and the lack of spending on infrastructure. A number of larger players have had to reposition themselves. For many companies, too, complying with a broad-based black economic empowerment (B-BBEE) charter that is highly prescriptive is seen as another burden, the grudging cost of doing business in South Africa.

This is particularly true when it comes to supplier development. The Charter is a technical document which provides a formula that generates a specific amount that any given company is obliged to spend on supplier development. Typically, companies put this on the back burner and then there is a mad rush to comply as their year-end approaches. This is perfectly understandable because construction is a difficult environment at present and its human resources are overcommitted, to say the least.

As a result, though, the money that must be spent on supplier development is arbitrarily assigned to any black-owned company just to comply. This is wasted expenditure as it benefits construction companies only minimally, if at all, and also contributes to the prevailing view in many quarters that B-BBEE is a bit of a deadweight.

The Charter clearly intends something very different – and that is to fast-track the number of black contractors in the industry. This is obviously in everyone’s interests; the more “transformed” an industry is, the more convincing its social licence to operate and the more effectively it can compete for big tenders. At the same time, a greater pool of properly skilled black contractors who can add value to a project is a huge potential plus in an industry where small contractors are often the weak link.

Give yourself room

To make the supplier-development element of the Construction Charter work, the key is to start planning early so that promising contractors who could contribute to the principal company’s value chain are identified and mentored to reach the desired level of business expertise.

It’s also worth accepting that most construction companies have neither the manpower nor the expertise to undertake this process internally. In fact, in-house supplier development can be detrimental as it dilutes management’s focus on the core business. Working with a development partner makes sense because highly-specialised skills are needed to identify and then guide entrepreneurial companies to greater stability. And it doesn’t need to involve additional expenditure as the total project budget is aligned with the amount determined by the Charter’s formula.

The benefits of this more strategic approach can be substantial.

For example, smaller contractors often place projects in jeopardy because they lack the cash-flow needed to buy the materials needed to honour their commitments. Because their accounts are typically in a poor state, they cannot access loan finance and so rely on the principal contractor for bridging finance which, in turn, places its cash-flows under pressure.

By contrast, an effective supplier-development partner has the ability to help such contractors get their accounts in order so that they can apply for the necessary loans. The principal contractor therefore gains not only the necessary B-BBEE points but also a genuine partner who can add value.

Not only will projects run more smoothly, from both a work and finance point of view, but the principal contractor will be in a better position to bid for large tenders that require a minimum Level 4 B-BBEE rating. They can also be confident that their B-BBEE partners will be effective contributors rather than hindrances.

A final point is that the Charter goes beyond specifying the amount of money that principal companies are obliged to spend on supplier development. Companies must also submit documentary proof that they have spent their supplier-development money wisely to achieve the stated goal. Again, reputable supplier-development partners are able to produce the necessary verification documentation which further reduces the burden of compliance for principal companies.

Construction companies have no option but to fulfil the obligations imposed on them by the Construction Charter. But they do have an option when it comes to how they will go about complying. Taking a more strategic and effective approach will make their money really work for them, and make the industry as a whole much stronger and more viable.

About the Master Builders Association North

The Master Builders Association North is the amalgamation of the former Master Builders Associations of Johannesburg (founded in 1894) and Pretoria (founded in 1903). The organisations merged to form the Gauteng Master Builders Association in 1996, and was renamed Master Builders Association North, representing four regions: Gauteng, North West, Mpumalanga and Limpopo. It is a chapter of the Master Builders Association South Africa. Based in Halfway House, the Master Builders Association North represents the interests of employers in the building and allied trade industries in the abovementioned four regions. It aims to serve its members by facilitating best practice within its membership and the building industry as a whole.