Precast concrete units and projects will take centre stage at the Concrete Manufacturers Association’s (CMA) biannual Awards for Excellence competition, which is currently being featured on virtual platforms and which will come to fruition during the awards winners announcement next year.  

CMA general manager, Henry Cockcroft says, “It has become abundantly clear that the digital world is becoming ever more part of our lives and that personal engagement is being replaced with virtual meetings, training and events. The Awards for Excellence will therefore also take to Cyberspace and reach a far wider audience than is usually the case.  

“Being one of the most prestigious events on the construction industry’s calendar, usually attracting entrants from a wide spectrum of disciplines representing precast concrete projects, the show had to go on. This necessitated the CMA to expand its digital footprint and align with digital marketing strategies while exploiting trending social media network marketing opportunities.”

Cockcroft adds that the countdown has officially begun with a call to all CMA members and their customers to enter into any one of 15 award categories before the 14th of January 2022.

Entry packs are currently being sent out and entrants can enter as many projects as they like, as long as these feature CMA producer member precast concrete units.

“Any technically outstanding project, no matter how small or large, can be entered providing one or more precast concrete products were used in its execution. It is not the size of the project that matters but rather the way it satisfies the requirements of the award categories, Cockcroft reiterates.

“The event promises to offer marketing exposure to our sponsors, entrants and participants, as well as broadening the reach of the CMA within the construction industry by promoting awareness of the possibilities that can be realised through the use of precast concrete.   

“Full details of this event within the local construction industry is available on the CMA website: www.cma.org.za.  The site offers a “concept paper” containing an overview of the format of the competition, as well as a downloadable “entry form”, explaining the entry requirements. 

The site also links to every CMA social Media channel to give understanding of how the content will be delivered to the world wide web.

“We are looking forward to showcasing the excellence of the precast concrete industry in South Africa to the world!”