The Eden District Municipal council has approved the proposed name change from Eden District Municipality to Garden Route District Municipality (GRDM).
Eden DM Executive Mayor Memory Booysen says the reason behind the name change is for alignment between the regional tourism brand and the municipality. “The Regional Tourism brand will still be known as Garden Route and Klein Karoo and will continue to be marketed in that way. By changing our name to Garden Route District Municipality does not mean that we see less value in the name Klein Karoo, we see the Klein Karoo as part of the Garden Route. When looking at the name “Eden”, it never included the name “Klein Karoo”, but people were still aware of it,” she explains. Eden DM speaker Mark Willemse adds “The name Eden is not familiar to people outside the region and it also did not add any value to tourism in the region – it only created confusion. “If a person does a Google search for the word “Eden”, it does not even mention anything about the Garden Route or Klein Karoo, but once a person searches for the phrase “Garden Route”, the words “Klein Karoo” ends up with the search results of Garden Route.”Eden District Municipality to change its name
Dec 12, 2017 | News