Evaluation days
The SAGMJ says preparations now continue for the COTY evaluation days that will be held in late January 2018.At these evaluation days the COTY Jury will assess the cars independently, with routes and modules designed to test the vehicles in a similar way in which the average consumer would use them.
The evaluation days offer the Jury the opportunity to reacquaint themselves with the vehicles on specific criteria including aesthetics, build quality, ergonomics, fuel consumption, environmental friendliness, safety features and value for money. These aspects are not only important with regards to the actual testing, but also to how the public perceives the COTY process, the finalists and ultimately the winning car. “We’ve seen many of these finalists performing well in our search volumes, with more than half appearing in our top 200 most searched for makes. It will be interesting to see who the judges choose as the winner,” says George Mienie, AutoTrader CEO. The Jury will also have access to performance test data, comparative pricing and specification data, as well as comparative parts pricing data, compiled by the Guild’s digital partner, MAPO International. The winner will be revealed at an evening function on 13 March 2018.