PPC Cement has partnered with Digital Solutions Group to deliver a first to market mobile application designed and customised for those in building and construction in mind, as launched at the 2013 TotallyConcrete Expo.

“As a leader in the cement industry, PPC Ltd believes that it is essential for every builder to have all the latest tools available at their exposal. This will enable them to work more efficient and safe money. We believe that this App will do just this and enable every project that uses it to be successful, said Sibongile Mooko, PPC’s general manager of Marketing Services.

The easy to use application provides many practical functions for professionals in the building or construction market and avid DIYers in the home, including; a Quantity Calculator that enables the users to accurately calculate the amount of cement needed to complete a job based on the dimensions the user inputs. The application also includes a Weather Watch tool that will advise on the best time of day to lay concrete or build based on the weather forecast and conditions. The Weather Watch tool allows professional master builders to list several locations, where they may monitor the weather conditions across all of their building sites, speeding up the decision making process and prioritisation of jobs to be managed and completed.

Other functionalities include a complete product overview, store locator with Google enabled maps and directions, and FAQ. Says Yaron Assabi, CEO and founder of Digital Solutions Group:

“One of our specialities lies in finding the most appropriate mobile solution that will help a client mobilise their business, products or services toward an enhanced customer experience. The vision behind this application was to allow customers to engage with the PPC Cement brand in an immersive experience, while still offering them access to useful information and tools.

“This application will assist us in driving a stronger level of engagement with our customer and further cement our brand promise of given you more cement per bag. We believe that this app will effectively eliminate any potential mistakes or miscalculations; saving you both time and money,” said Mooko.

“As the leading cement supplier in southern Africa, this app enables us to be with you at every step of the way. The app will calculate how much cement you can buy and where to buy it. By using this App, you will be able to get in touch with PPC and fully benefit all that we have to offer,” she says.

This launch phase of the application will be available on IOS, Android and BlackBerry operating 6+. “Though this is the launch phase, we have already begun planning exciting new additions and integrations for phase two that will continue to promote a user friendly experience. Also, we’ll undertake regular mobile analytics and quality rating surveying to ensure that PPC Cement’s remains customer relevant while building on greater customer experiences”, concludes Assabi.